Carl Friedrik, a luxury leather and travel goods brand, was founded in London in 2012 and gained immense popularity after appearing in the acclaimed HBO series *Succession* in its third season in 2021. This exposure helped solidify its status as a favored luggage choice among the wealthy elite.

Founded by Swedish siblings Niklas and Mattis Oppermann, Carl Friedrik’s elegant designs align seamlessly with the show’s understated yet luxurious fashion ethos. *Succession* costume designer Michelle Matland described the Roy family’s style as “anti-bling,” characterized by understated, neutral, and logo-free aesthetics.

Carl Friedrik’s sophisticated bags, influenced by Scandinavian minimalist design and Bauhaus principles, fit perfectly into this aesthetic. Co-founder Niklas Oppermann stated, “*Succession* provides the perfect backdrop for our luggage. Our collection is crafted to cater to the needs of the global business traveler.”

The collection features a range of products, including sleek carry-ons, check-in suitcases, the signature Palissy bag, and briefcases, all prominently showcased during the show’s dramatic sibling confrontations set against the backdrop of private jets, yachts, and luxury vehicles. While the core collection remains popular, a new line of stylish everyday bags has recently been introduced.

The new Sonder bags are crafted from high-quality full-grain leather, offering a relaxed silhouette perfect for the summer months. Co-founder Mattis Oppermann describes Sonder as a blend of contemporary and classic design, merging traditional elements with modern conveniences to accommodate the lifestyle of the urban professional, whose daily activities may include work travel, gym sessions, and social events.

Say goodbye to the uninspired commuting backpack, as the initial range of versatile styles includes the Ayrton backpack, Dunloe briefcase, and Granville weekend bag, available in a refined color palette of black, chestnut, and dark olive.

Set against a backdrop of golf courses and vintage locker rooms, the Sonder campaign exudes an athletic vibe while highlighting the premium craftsmanship of the leather used.

Balancing style with functionality, the Sonder bags feature a clean design that incorporates practical elements like hidden exterior pockets, dedicated laptop compartments, and smart attachments for easy integration with rolling luggage.

If *Succession* returns for another season, it’s likely that Carl Friedrik’s Sonder collection will feature prominently, elegantly placed in a high-performance sports car or, more realistically, strewn across a conference table during a tense business discussion.

The Sonder collection is available for purchase online and in select stores. Prices begin at £565.