Spending time on TikTok has become a daily ritual for many, often leading to endless scrolls through a variety of content. From recipe ideas to fashion tips, TikTok serves as a treasure trove of inspiration. Among the numerous segments, beauty reviews stand out for their combination of entertainment and useful information. While some content may not be worthy of attention, beauty recommendations on TikTok often showcase genuinely effective products. Here’s a roundup of 12 viral beauty items that have captured the TikTok community’s approval.

1. Merit The Minimalist Perfecting Complexion Stick, £40

This two-in-one foundation and concealer covers everything from acne scars to dark circles seamlessly. It applies effortlessly and gives a natural look, melting into the skin instead of sitting on top. Loved by minimalists and skincare enthusiasts alike, it’s perfect for on-the-go application without a mirror.

2. Amika Flash Instant Shine Mask, £26

This hair mask works wonders for revitalizing dull hair, giving it a glossy salon-like finish. Users have different methods for application, but many find it effective when used after shampooing as a quick treatment that significantly enhances shine and smoothness.

3. Freck OG Freckle Pen, £20

This faux-freckle pen allows users to add a touch of summer warmth to their faces. Perfect for those who want to recreate a natural, sun-kissed look without resorting to tattoos. Ideal for those looking to mimic the charming appearance of freckles.

4. Kosas DreamBeam Sunlit Comfy Smooth Sunscreen SPF 40, £38

This mineral sunscreen is praised by those who generally dislike sunscreens. It offers excellent skin protection while providing a natural glow, making it perfect for daily wear—either alone or as a base underneath makeup.

5. Glow Recipe Watermelon Glow Niacinamide Dew Drops, £32

Despite its playful packaging, this product has become a go-to for many TikTok users due to its pore-minimizing and oil-controlling properties, making it a great choice for both skincare and makeup routines.

6. Rhode Pocket Blush, £24

Created by Hailey Bieber, this blush is available in various delightful shades, ensuring there is a perfect option for everyone. It’s designed to be easy and versatile, fitting seamlessly into any makeup style.

7. UKLash UKHair Hair Growth Serum, £40

This hair serum, known for its ability to promote growth and reduce breakage, features AnaGain, an ingredient derived from pea sprouts. Consistency in use is key for noticeable results.

8. Gisou Honey Infused Hair Oil, £19

Celebrated for its ability to impart softness and shine to hair, this product can be used pre- or post-styling. Users, particularly those with textured hair, rave about how it enhances definition and manageability.

9. K18 AirWash Dry Shampoo, £48

This innovative dry shampoo launched recently and features a wet spray application that quickly evaporates, leaving behind microbeads that absorb excess oil without any residue, effectively refreshing hair on the go.

10. Saie Glowy Super Gel, £22

With a lightweight formula that provides a radiant finish, this gel can be used in numerous ways, whether on its own, under foundation, or as a highlight. The different shades allow customization to enhance any skin tone.

11. Isle of Paradise Sunny Serum, £16

This instant face bronzer has gained popularity on TikTok for providing a stunning glow. While the color appears bold initially, blending it with a fluffy brush yields a beautiful, sun-kissed effect suitable for various skin tones.

12. GHD Rise Hot Brush, £179

This styling tool offers a unique way to achieve a blow-dry effect at home. Though it takes some practice to master, it’s effective for creating curls, waves, or sleek ends, resulting in a polished look.